locked
Lenovo to drop IBM brand RRS feed

  • Question

  •                      lenovo the world's fourth largest PC maker, plans to stop using the IBM logo to which it acquired the rights when it purchased IBM's PC division three years ago.

                      The company has decided to phase out the brand after better than expected results, executives said.

                        "By making substantial progress on all of our critical priorities over the past few quarters, we are now a stronger, healthier company," said Lenovo chief executive William Amelio.

                          "One important sign of this progress is our decision to completely transition our Think products from the IBM brand to the Lenovo brand two years earlier than planned."

                          Lenovo sales rose 20 per cent to $4.4bn in the third quarter of 2007 compared to the same period a year ago, while profits surged 178 per cent to $105m.

    Tuesday, November 13, 2007 10:12 AM

All replies