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Basic information on CRM products from a marketing standpoint

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Hi,

I am going to work on a project with MS Dynamics. In preparation for that, I want to get acquainted with CRM in general and CRM from a marketing standpoint in particular, before I can start working on that project, so that I have a clear idea.

Currently I am new to both CRM and CRM-Marketing.

I request for info pointing me in the right direction.

Thanks in advance.
SB

Wednesday, September 23, 2009 11:11 AM

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Hi,

Here is the set of links about marketing in CRM you may find useful:

http://rc.crm.dynamics.com/rc/regcont/en_us/OP/articles/completecampaigns.aspx - Campaign from start to finish

http://blogs.msdn.com/crm/archive/2007/05/15/improve-campaign-roi-create-campaign-responses-more-effectively.aspx

http://blogs.msdn.com/crm/archive/2007/07/09/marketing-list-qualification.aspx - Marketing lists

http://rc.crm.dynamics.com/rc/regcont/en_us/op/articles/campaignresponses.aspx - Campaign responses
http://rc.crm.dynamics.com/rc/regcont/en_us/OP/articles/campresproutingdiagram.aspx

http://rc.crm.dynamics.com/rc/regcont/en_us/OP/articles/moneymakinglists.aspx - Marketing lists http://rc.crm.dynamics.com/rc/regcont/en_us/OPhighlights.aspx - Resource Center - Marketing features

I hope that helps,
Kuba
-- Kuba Skałbania, Netwise
- Proposed as answer by Jakub (kuba) SkalbaniaMVP Wednesday, September 23, 2009 10:21 PM
- Marked as answer by Donna EdwardsMVP Friday, October 2, 2009 7:55 PM
Wednesday, September 23, 2009 2:38 PM