AI is being much accessible for businesses. It is being a Valuable tool for digital marketers.
It is irrefutable that AI largely influences the choices of the customers. It helps in providing relevant recommendations and timely customer service. Looking at the ways that you can make use of it will better enable you to grow your brand and meet the
expectations of your customers.
The relationship between AI and digital marketing
During previous years, marketers were hesitant to apply artificial intelligence to their marketing strategies. But now, many successful brands have adopted it and use it within their marketing, with brands like Amazon and Spotify using AI systems successfully.
How AI is transforming digital marketing?
1. Recognize and analyze
When CRM, AI technology and big data technology are combined, they can maximize the collection of user information from different platforms, gain accurate insights for target customers and identify users’ needs so that companies can determine the most appropriate
marketing strategy. With all of this collected data, marketers can easily analyze a potential customer's needs and adapt the AI used in order to boost sales.
2. When AI combines with AR/VR
When AI technology meets the new visual technologies such as AR and VR, it brings a new consumption experience.
This method can also provide consumers with interesting ways of interacting with and learning about a brand, allowing them to form a connection. Combining AI with AR/VR not only refreshes the user's consumption experience but also builds a strong brand identity
that can help create a greater sense of loyalty from a brand's customer base.
AI digital marketing in business
- Application of AI chatbots
- Email marketing
- AI digital advertising
- Marketing content
