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Role of AI in Digital Marketing RRS feed

  • General discussion

  • AI is being much accessible for businesses. It is being a Valuable tool for digital marketers.

    It is irrefutable that AI largely influences the choices of the customers. It helps in providing relevant recommendations and timely customer service. Looking at the ways that you can make use of it will better enable you to grow your brand and meet the expectations of your customers.

    The relationship between AI and digital marketing
    During previous years, marketers were hesitant to apply artificial intelligence to their marketing strategies. But now, many successful brands have adopted it and use it within their marketing, with brands like Amazon and Spotify using AI systems successfully.

    How AI is transforming digital marketing?

    1. Recognize and analyze

    When CRM, AI technology and big data technology are combined, they can maximize the collection of user information from different platforms, gain accurate insights for target customers and identify users’ needs so that companies can determine the most appropriate marketing strategy. With all of this collected data, marketers can easily analyze a potential customer's needs and adapt the AI used in order to boost sales.

    2. When AI combines with AR/VR

    When AI technology meets the new visual technologies such as AR and VR, it brings a new consumption experience.

    This method can also provide consumers with interesting ways of interacting with and learning about a brand, allowing them to form a connection. Combining AI with AR/VR not only refreshes the user's consumption experience but also builds a strong brand identity that can help create a greater sense of loyalty from a brand's customer base.

    AI digital marketing in business

    • Application of AI chatbots
    • Email marketing
    • AI digital advertising
    • Marketing content
    Tuesday, March 17, 2020 9:49 AM

All replies

  • Every website and mobile application should must used AI programming language that will be given long term benefits to those sites.
    Tuesday, March 17, 2020 12:00 PM
  • From Google’s RankBrain and Voice Search to personalized Amazon recommendations, AI is changing the face of today’s DIGITAL SPACE

    With effective data analysis and the ability to adapt to input, AI is taking over the human role of identifying marketing trends. Brands and marketers are leveraging to save time and resources through automated digital marketing services.

    How AI can provide a competitive edge to your digital marketing efforts:

    • Help You Understand Your Audience Better: AI can analyze data to easily predict the buying behaviors and decisions of your target customers.
    • Improve User Experience: You can use AI data to provide your audience with what they actually need.
    • More Effective Marketing: AI helps you end the guesswork. You can create a more effective marketing strategy for your business with AI’s data-driven analysis.
    • Increase Productivity: Using AI algorithms, you can automate a number of repetitive tasks. This can help you increase productivity and save you both time and money.
    Wednesday, March 18, 2020 11:27 AM
  • Digital Marketing has already replaced the role of Marketers through its unique techniques. Now, AI & Digital Marketing is going to join the hands for the more digitalized world.

    With the help of advanced Artificial Intelligence capabilities, we can see the improved Digital Marketing Strategies and valuable customer insights.

    Even though Digital Marketing is a trendy and advanced technology in the marketing field, AI is going to bring out more improvements in Digital Marketing such as better user experience, real-time customer support, etc.

    6 Applications of Artificial Intelligence in Digital Marketing

    1. Generating Content

    A machine can’t create content from scratch, we accept it. But there are certain areas in which content created by AI can be useful and help attract visitors to our website. This can save lots of time.

    In fact, hundreds of articles in the Washington post are already credited with artificial intelligence. Along with that many marketers are planning to integrate AI in the content generation and creation process to attract the audience.

    2. Digital Advertising

    Digital Advertising is undoubtedly the area of Digital Marketing which successfully adopted AI. For example, Facebook and Google Ad platforms already using machine learning and AI to find people and make desired actions.

    Likewise, many advertising platforms can make use of Artificial Intelligence in Digital Marketing for better ad performance.

    3. Searches

    Users have changed the way of searching in search engines. Google has said that 70% of searches are performed by pressing a button or voice queries.

    At this point, we need to ask ourselves how this will affect the way in which marketers create and optimize their web content. Artificial intelligence helps in this case to reach the users.

    Through the feature of Voice Search, we can make our users more convenient. Innovations like Amazon Echo, Google Home, Apple’s Siri, etc make it easy for people to perform searches by voice commands.

    4. Web Design

    Not only Digital Advertising & Voice Search but also Web Design is possible with Artificial Intelligence. In past, we need a web designer or web developer to design the desired website.

    At present we have an application called ‘Grid’ which designs professional websites within less time by using Artificial Intelligence technology. And the price is also unbeatable.

    5. User Experience (UX)

    Good user experience is what keeps an audience browsing a site and more time they spend on it, the higher the probability of conversion.

    With the help of Intelligent algorithms, it is possible to personalize an experience on a website. By analyzing thousands of data on a single user, AI can display the content that is more appropriate to each user.

    6. Chatbots

    Chatbots is the present trend adopted by many brands through applications like messenger, WhatsApp, etc. Since many users are using chatbots to communicate with their friends in general.

    Chatbots are making the process of automating responses to potential buyers’ frequently asked questions even easier by providing them with a way to search for the product or service they’re looking for.

    A good indicator of a chatbot powered by AI is its ability to answer open questions. These bots use natural learning processing and machine learning to find the correct response. Chatbots with Microsoft Azure services is popular.

    In this way, Artificial Intelligence will integrate with Digital Marketing for providing better results. Other than these, many applications are looking forward to integrating with AI for advanced performance.


    Wednesday, March 18, 2020 12:45 PM
  • AI stands for (Artificial Intelligence) playing an important role in the digital marketing industries not only in this industry now AI slow way to cover all the industry work and some of the company, business, and organization as already moved on AI and some start to moving on AI. Because AI is now helping to enhance the business and easy to connect or engage with users.

    If we give some light in the digital marketing and tech industry. We daily basically see the AI in our work. There is some point:

    • Messaging or Chat Box
    • Email Marketing
    • Advertising
    • Website
    • Content
    • Apps
    • Marketing Automation

    and many more.

    Before AI digital Marketing is different they do self everything after the AI everything has changed. When AI is entering digital marketing they open so many sources of learning, building a connection and enhancing our business. As I mention in the upper stanza AI covers every industry. So you must have changed your business pattern and start to switch on AI and if you want to enhance your business through the AI then, Efrog Pty Ltd helps you to achieve your business goal. Just browse our site. www.efrog.com.au

    Thursday, March 19, 2020 12:02 PM
  • With the ability to collect data, analyze it, apply it and then learn from it, AI is transforming digital strategies. As it continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies.It is indicated that artificial intelligence is indispensable in future digital products, especially in the digital marketing field. From the movie "The Matrix" to the Google AI, from the humorous and smart Siri to Tesla's self-driving car, there are more and more enterprises that are implementing AI in digital marketing for their businesses.

    Thursday, July 9, 2020 7:03 PM
  • Thank you for sharing this! Its a good update for me
    Thursday, July 23, 2020 12:18 PM