Here are a couple things I have noticed. I don’t think anything is broken, just different than what I was using before and wanted to make sure my understanding is correct.
Plurals: AdCenter DOESN’T match on plurals? Example I have “Low Calorie Recipe” as a keyword and someone types in “Low Calorie Recipes” that is NOT a match and my ad will NOT display. I think this is what is happening and I have started adding plurals into my keywords. This woule be true for either the exact or phrased matches. It might display using the broad match for Low and Calorie, but I rarely will ever use broad match.
Capitalization: When using the {keyword}, {param1} or {param2} the text displays exactly how you typed it in. Example using keyword “low calorie recipe” and the {keyword} param in my title my ad title would display as low calorie recipe not Low Calorie Recipe Again, this is what I am seeing so I wanted to be sure I was correct. This might be a future enhancement to the product to add a toggle so we can have our params display using Title Case.
Thanks,
J dave.
