Hi,
You can use either REST call using Javascript or You can use FetchXml to get the data from other entity.
CodePlex provides a Library called XrmServiceToolkit. It contains many SOAP functions. You can use fetchXml as a parameter to the function "XrmServiceToolkit.Soap.Fetch(fetchXML)". But before using this function you need to refer Jquery, JSON and XrmServiceToolkit
libraries in your Form Properties.
If you call that function you will get the return value as an array of Objects.
Then suppose if you want to fetch the name value then store the value in a variable returned by "fetchedResults[0].attributes['new_name'].value" like
var name=fetchedResults[0].attributes['new_name'].value;
I think this will help you.