How to reach support (FAQ) - http://forums.microsoft.com/WindowsOneCare/ShowPost.aspx?PostID=2421771&SiteID=2
You need to validate your subscription status in order to be presented with the number for support. And, yes, I hate the process.
Unofficial path - send me an email at sboots@mvps.org with a subject line including "OneCare" (to get past my spam filtering) and in the message body, tell me what country you are in, your forum nickname, and paste this link:
http://forums.microsoft.com/WindowsOneCare/ShowPost.aspx?PostID=4213888&SiteID=2 (this thread)
I am not online 24x7, so you may be waiting for a reply, but I'll do my best to hook you up with support.
-steve