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Detailed (long) example of bogus rejected keywords.... :( RRS feed

  • Question

  • My number two request on the list of enhancements, Broaden the keyword matching criteria.  Also, let me say I have this exact campaign running at Google, and none of my keywords were rejected....dig-dig.

     

    Here is the email I got from the Rejection King:

    _______________________________________________________________________________________

    Dear adCenter customer,

    Thank you for submitting your recent adCenter ad group.

    As part of the editorial review process, we reviewed your ads and
    keywords. Unfortunately, we were unable to approve some of them. You can
    find the details about your rejected keywords at the bottom of this
    message. To make changes, sign in to adCenter, check the reasons
    provided, and then change the keywords or ads so they meet our Editorial
    Guidelines.

           
            *        To learn more about why your ads or keywords were
    rejected, click Reasons for ad and keyword rejection to the right under
    Related information.

           
            *        To find out how to change affected ads or keywords,
    click Change a keyword in an ad group to the right under Related
    information.

    We apologize for the inconvenience.

    Sincerely,

    The Microsoft adCenter team

      _____ 

    Account: X0336573
    Campaign: Health Insurance Quote
    Ad group: Phrase Keywords


            Health Insurance Quote
            Blue Cross, Unicare, United Health, Aetna, Humana, Compare Rates Now!
            Read-How.com/Recommends/eHealth
           
            Reasons for rejected keywords:
            From Five Free Health Insurance Quote

                    *        Site not related to Ad text - Style guidelines

            Health Insurance Quote From Five Free

                    *        Site not related to Ad text - Style guidelines

            Cigna Health Insurance Quote

                    *        Site not related to Ad text - Style guidelines

            Health Insurance Quote Cigna

                    *        Site not related to Ad text - Style guidelines

            Kaiser Health Insurance Quote

                    *        Site not related to Ad text - Style guidelines

    7 of 120 keywords did not meet Editorial Guidelines.

    _______________________________________________________________________________________

     

    First - All of these keywords are relavent to the website I am sending clicks to:
    https://www.ehealthinsurance.com/ehi/Alliance?allid=Com22130&sid=2415711_10392804_&AID=10392804&PID=2415711

     

    All of these Health Insruance companies (except From Five Free) are listed on their website, if they are listed on the site why am I being rejected?  You do have to search for them, they are not on the landing page but are there.

    https://www.ehealthinsurance.com/ehi/IFPLogoScreen.ds?ZipCode=55398&mcei.app.terminalID=__tid__4_

     

    For the From Five Free, If you use the Overture tool you will find there are searches for this combo.  Go here http://inventory.overture.com/d/searchinventory/suggestion/ and type in From Five Free and you will see the results.

     

    My point, they shouldn't be rejected....

     

    Thanks,

    Smile dave.

    Friday, August 31, 2007 1:04 AM

All replies

  • One more thing I forgot to put in this post.  None of my keywords for this campaign are showing up as rejected, every keyword in all my Ad Groups have a status of "Approved" 

     

    So what's a boy to do?

     

    Thanks,

    Smile dave.

    Friday, August 31, 2007 1:40 AM