My number two request on the list of enhancements, Broaden the keyword matching criteria. Also, let me say I have this exact campaign running at Google, and none of my keywords were rejected....dig-dig.
Here is the email I got from the Rejection King:
_______________________________________________________________________________________
Dear adCenter customer,
Thank you for submitting your recent adCenter ad group.
As part of the editorial review process, we reviewed your ads and
keywords. Unfortunately, we were unable to approve some of them. You can
find the details about your rejected keywords at the bottom of this
message. To make changes, sign in to adCenter, check the reasons
provided, and then change the keywords or ads so they meet our Editorial
Guidelines.
* To learn more about why your ads or keywords were
rejected, click Reasons for ad and keyword rejection to the right under
Related information.
* To find out how to change affected ads or keywords,
click Change a keyword in an ad group to the right under Related
information.
We apologize for the inconvenience.
Sincerely,
The Microsoft adCenter team
_____
Account: X0336573
Campaign: Health Insurance Quote
Ad group: Phrase Keywords
Health Insurance Quote
Blue Cross, Unicare, United Health, Aetna, Humana, Compare Rates Now!
Read-How.com/Recommends/eHealth
Reasons for rejected keywords:
From Five Free Health Insurance Quote
* Site not related to Ad text - Style guidelines
Health Insurance Quote From Five Free
* Site not related to Ad text - Style guidelines
Cigna Health Insurance Quote
* Site not related to Ad text - Style guidelines
Health Insurance Quote Cigna
* Site not related to Ad text - Style guidelines
Kaiser Health Insurance Quote
* Site not related to Ad text - Style guidelines
7 of 120 keywords did not meet Editorial Guidelines.
_______________________________________________________________________________________
First - All of these keywords are relavent to the website I am sending clicks to:
https://www.ehealthinsurance.com/ehi/Alliance?allid=Com22130&sid=2415711_10392804_&AID=10392804&PID=2415711
All of these Health Insruance companies (except From Five Free) are listed on their website, if they are listed on the site why am I being rejected? You do have to search for them, they are not on the landing page but are there.
https://www.ehealthinsurance.com/ehi/IFPLogoScreen.ds?ZipCode=55398&mcei.app.terminalID=__tid__4_
For the From Five Free, If you use the Overture tool you will find there are searches for this combo. Go here http://inventory.overture.com/d/searchinventory/suggestion/ and type in From Five Free and you will see the results.
My point, they shouldn't be rejected....
Thanks,
dave.