Detailed (long) example of bogus rejected keywords.... :(

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  My number two request on the list of enhancements, Broaden the keyword matching criteria.  Also, let me say I have this exact campaign running at Google, and none of my keywords were rejected....dig-dig.

   

  Here is the email I got from the Rejection King:

  _______________________________________________________________________________________

  Dear adCenter customer,

  Thank you for submitting your recent adCenter ad group.

  As part of the editorial review process, we reviewed your ads and
  keywords. Unfortunately, we were unable to approve some of them. You can
  find the details about your rejected keywords at the bottom of this
  message. To make changes, sign in to adCenter, check the reasons
  provided, and then change the keywords or ads so they meet our Editorial
  Guidelines.

         
          *        To learn more about why your ads or keywords were
  rejected, click Reasons for ad and keyword rejection to the right under
  Related information.

         
          *        To find out how to change affected ads or keywords,
  click Change a keyword in an ad group to the right under Related
  information.

  We apologize for the inconvenience.

  Sincerely,

  The Microsoft adCenter team

    _____ 

  Account: X0336573
  Campaign: Health Insurance Quote
  Ad group: Phrase Keywords

  
          Health Insurance Quote
          Blue Cross, Unicare, United Health, Aetna, Humana, Compare Rates Now!
          Read-How.com/Recommends/eHealth
         
          Reasons for rejected keywords:
          From Five Free Health Insurance Quote

                  *        Site not related to Ad text - Style guidelines

          Health Insurance Quote From Five Free

                  *        Site not related to Ad text - Style guidelines

          Cigna Health Insurance Quote

                  *        Site not related to Ad text - Style guidelines

          Health Insurance Quote Cigna

                  *        Site not related to Ad text - Style guidelines

          Kaiser Health Insurance Quote

                  *        Site not related to Ad text - Style guidelines

  7 of 120 keywords did not meet Editorial Guidelines.

  _______________________________________________________________________________________

   

  First - All of these keywords are relavent to the website I am sending clicks to:
  https://www.ehealthinsurance.com/ehi/Alliance?allid=Com22130&sid=2415711_10392804_&AID=10392804&PID=2415711

   

  All of these Health Insruance companies (except From Five Free) are listed on their website, if they are listed on the site why am I being rejected?  You do have to search for them, they are not on the landing page but are there.

  https://www.ehealthinsurance.com/ehi/IFPLogoScreen.ds?ZipCode=55398&mcei.app.terminalID=__tid__4_

   

  For the From Five Free, If you use the Overture tool you will find there are searches for this combo.  Go here http://inventory.overture.com/d/searchinventory/suggestion/ and type in From Five Free and you will see the results.

   

  My point, they shouldn't be rejected....

   

  Thanks,

  dave.

  Friday, August 31, 2007 1:04 AM