Best CRM Book RRS feed

  • Question

  • Mate - I'm looking @ the best book out there to learn A-Z of CRM. I'm NOT looking for technical books, but the subject matter in itself which would cover the evolution of CRM, MRP1&2 and so on. If the book covers all the areas of sales, serv, mkg in one, that wud be great. Please suggest your choices!!!

    Many thanks !!!
    Thursday, September 24, 2009 5:36 AM


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