Google, Yahoo and Microsoft partner to help webmasters RRS feed

  • General discussion

  •  Strange bedfellows Google Inc., Microsoft Corp. and Yahoo Inc. have partnered to simplify how webmasters and online publishers submit their sites' content for indexing in the companies' search engines.


    In a rare collaborative effort, Google, Microsoft and Yahoo, which compete directly in Internet search and other online services, plan to announce on Thursday their support for the open source, Sitemap Protocol based on XML (Extensible Markup Language).


    This protocol, which Google created and has been using for about 18 months, will be adopted by Yahoo effective Thursday, and the three companies will collaborate to extend and enhance it. Yahoo has been using another protocol, which it will continue to support. Microsoft will stop using its current protocol after it implements Sitemap Protocol in its search engine in early 2007.


    A Site Map is a file that webmasters and publishers put on their sites to guide the search engines' automated Web crawlers in properly indexing their Web pages.


    Site Maps are particularly useful in highlighting to crawlers the dynamic Web content that is served up on the fly. Crawlers generally index content contained in static Web pages without problems but often they have difficulty with dynamic content, such as the one that is generated as a result of a search query.


    The benefit for publishers is that they'll get more of their content indexed more rapidly
    Tuesday, October 2, 2007 8:26 AM