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Will this work to (kind of) pause a keyword? RRS feed

  • Question

  • I have some keywords that I wanted to move to a new ad group that I called Best Performing.  But I didn't want to lose the history of them.  So what I did is reduce my keyword bid to .05 for those words, then created my new Best Performing group, added these keywords there and then placed a bid of .39 for them in this group.

     

    What I am hoping will happen is AdCenter will use the keywords with the higher bid and basically ignore the keywords that have the lower bids.  It either that or I will just delete them out of the first group but then there goes my history...

     

    Thanks,

    Smile dave

    Monday, September 10, 2007 7:36 PM

All replies

  • This should work since only one ad with a display URL from the same domain will be posted on a search engine return page (SERP). Basically, one of your ads is competing against another but one is a much weaker competitor. I can't see any obvious downside. Actually, it seems a clever workaround.

     

    Cheers,

    Charles

    Micro Marketing

    Sunday, September 30, 2007 12:02 AM