Microsft Acquires Digital Ad Agency aQuantive RRS feed

  • Question

  • Online advertising is one field that is generating a lot of revenue these days. And we all know that going online and having your product advertised online is one way of making yourself visible to online users. For Microsoft, in order to expand their relation with agencies, advertisers and media owners this company has acquired the digital marketing firm aQuantive. Microsoft purchased the ad company for US$66.50 per share, or a total of US$6 billion. aQuantive is attractive to Microsoft because of its excellent tools for managing the buying and selling of online advertisements.

    aQuantive has the technology called Atlas that is quite beneficial in seeking out online ads. Aside from that, aQuantive also offers Website development services by means of Avenue A/Razorfish, its design agency. This advertising agency also has the capability to deliver behavioral targeting for advertisers of Web site users.

    According to a statement by Microsoft CEO Steve Ballmer, “Today’s announcement represents the next step in the evolution of our ad network from our initial investment in MSN, to the broader Microsoft network including Xbox, Windows Live and Office, and now to the full capacity of the Internet. Microsoft is intensely committed to creating a thriving advertising business and partnering closely with all key constituencies in this industry to help maximise the digital advertising opportunity for all.”

    Because of this attainment it’s expected that Microsoft will be even more capable of building and supporting newer and better advertising solutions, platforms and milieu.

    Wednesday, June 6, 2007 6:46 AM

All replies

  • Good for MS. wish its a profitable  move.

    Thanks for the info.
    Wednesday, June 6, 2007 6:05 PM
  • Will MS come out with its own MS Adsense similar to Google Adsense???
    Wednesday, June 6, 2007 11:10 PM
  • Even if they, it will be pure buggy Stick out tongue
    Thursday, June 7, 2007 5:52 AM
  • good info!!
    Saturday, June 9, 2007 11:28 AM