Yes, in AdCenter they are called Content Ads and it has just been released. Here is some more info:
Turning off content distribution in bulk affects only the existing ad groups in the campaigns that you select. When you create new ad groups, both search and content distribution are on by default. To turn off or turn on content distribution for existing and new ad groups in a campaign, see Turn off Content Ads.
- Click the Campaigns tab.
- Click Bulk edit.
- In the Campaign setting list, select Content distribution.
- In the column of check boxes, select the check box for each campaign that you want to turn off content distribution for.
- Click Apply.
Notes
- If you do not select any campaigns, content distribution is turned off for the account.
- To resume content distribution for existing ad groups in a campaign, you must turn it on individually for each ad group. There is currently no way to turn on content distribution in bulk for all ad groups in a campaign.
- If your ad group is set for content distribution only and you turn off content distribution, search distribution will be turned on and your keyword bids will be set to the default value $0.05. You must have one type of distribution turned on for each ad group. For information about how to stop running an ad group, see Pause an ad group.
About the differences between Search Ads and Content Ads
Microsoft adCenter offers two ways to display your ads to potential customers who use the Internet: Search Ads (Ads that are displayed on a search results page in response to a user’s search query.) and Content Ads Beta (Ads that are displayed on content-based pages in websites owned by publishing partners such as MSN.) . You can choose to use these distribution methods individually or combine them, to customize your campaign for the best possible return on investment (The percentage of profit or revenue generated from a specific ad campaign.) .
|
Search Ads |
Content Ads Beta |
| Where do my ads appear? |
Live Search results pages. |
Microsoft-owned websites, such as MSN Tech & Gadgets, Money, Real Estate, and Windows Marketplace, as well as participating partner websites. |
| How is the distribution method I choose related to my target audience? |
Your ads are displayed with links to information that your target audience has requested. |
Your ads are displayed along with relevant content that your target audience has chosen to read. As a result, you extend your advertising reach to a broader segment of your target audience. |
| How do my keywords (A word or phrase that people use to search online for a product or service. An advertiser bids on keywords, and the bid and other factors determine whether the ad displays and in what position.) affect the display of my ads? |
Your keywords are compared with words in a customer's search query. |
Your keywords are compared with words on content-based webpages. |
| How can I optimize my bids (The maximum amount—cost per click—you are willing to pay, excluding incremental bids, for each keyword.) for keywords? |
You can set separate bids for broad (The broadest keyword matching option. If customers search by using the words in your keyword list, in any order, your ad will display. Broad match can also trigger displays for synonyms, plurals, and related phrases, even when they're not in your keyword list.) , phrase (A keyword option that considers your keyword a match with a customer's search query if the query includes all words in the exact order given, even in combination with other words. For example, "toy plane" is a phrase match with "toy plane" and "wooden toy plane" but not with "toy wooden plane.") , and exact (The most focused keyword matching option. When you choose exact matching for a keyword, your ad will appear only when that exact keyword is entered with no other keywords.) search match types. |
You can set separate bids for Content Ads Beta keywords. |
| How am I billed for my ads? |
Cost per click (A pricing plan in which the advertiser’s campaign budget is charged for each time potential customers click an ad. In Microsoft adCenter, the actual cost per click depends on the keyword bid, the match types, any incremental bids, other advertisers' bids, and ad performance.) (CPC). |
CPC. |
| Is the distribution method turned on by default? |
Yes. |
Yes. |
| Can I turn off the distribution method? |
Yes, for entire campaigns or for individual ad groups within a campaign. |
Yes, for entire campaigns or for individual ad groups within a campaign. |
| Can I target customers? |
Yes. |
Yes. |
