YouTube is preparing to test new video identification technology that will identify copyrighted material as it is uploaded.
The test will be held in conjunction with Time Warner and the Walt Disney Company in about one months time.
According to Reuters, the “video fingerprinting tools” scan for unique attributes in video clips that identify them as being copyrighted material. Media companies are then notified of the infringing material and are given the choice between having the video removed or keep it up as part of a revenue-sharing deal with YouTube.
The new video identification technology has been developed in response to repeated criticism alleging that the Google owner video hosting leader provides a safe haven for copyrighted material. That and over the over $1billion claimed in multiple law suits from various copyright holders.
