Current bid (max. CPC) disfunctional RRS feed

  • Question


    I set up ad and in the (max. Bid) I put $0.55. To my surprise i found the next day I was charged an average of $0.67.

    How is this possible? If I am willing to pay maximum of $0.55 whyt am I charged more?

    Did someone else have an issue like this?



    Sunday, February 17, 2008 7:26 AM

All replies

  • You have probably select the option "incremental bids" for targeting, which could explain that the CPC max has been overspent.


    To access and change this option, click on your campaign name, on your ad group name. On the Keywords summary page, at the bottom on the page, select the option 'Do not bid for location, day, time, age, or gender'.


    I hope this help



    Sunday, February 17, 2008 10:03 AM