Hi,
I found your research article useful (published on http://research.microsoft.com/apps/pubs/default.aspx?id=160659).
As an end user, I face the following issues with Web SSO:
1. Many websites don't allow an end user to login without a Facebook login (Google is much more open)
2. Retailers want to track the social behavior of consumers and thus make an end user connect Facebook account to their buying pattern or create an account.
3. If my FB or Google acct is hacked, I open a pandora's box. Example, the G+ settings are complex for a user when one activates it - one can end up sharing photos, notes, documents if the settings are not proper.
Website examples - Pandora, GoodReads, Retailer websites, tons of social commerce companies have emerged such as MoonToast, BuddyMedia (got acquired) that pushed ads / deals / coupons to end consumers cos they are able to track an end user with a SSO
i.e. FB or Google ID.
4. An end user doensn't want to share anything and everything to all social friends and family which these ID's help in doing. Infact, I ascertain (and I am non technical) that when my FB, Google or any account is signed on, and open say, CalVin Klein's
website, I get bombarded with those ads cos now they have my Web SSO, insert cookies into my PC to connect the dots and create a profile of me.
Good things are:
1. One sign on to access all my accounts
2. This will be the trend so there need to be an innovation in creating a new web sso that has better security features
Thanks,
VJ
http://bingliveoutlookhotmail.wordpress.com/2013/03/19/singlesignon/
