Help with Content/Contextual Advertising.. RRS feed

  • Question

  • I have content advertising enabled in my campaigns yet i very rarely see an impression. Is there any advice for getting into the content network and do you have any tips for specifically targeting areas such as Digg.com and alike? Do you allow adcenter folks to bid on certain content partners?

    I would think with MSN* and LIVE* there would be a decent amount of content traffic but i rarely see it. 
    Monday, January 14, 2008 1:53 PM

All replies

  • Hi byronm,

    Without knowing your vertical, the terms you are bidding on, the bid, etc. – here are a couple of broad stroke approaches:

    • Verify that your keyword to ad to landing page relevancy is tight.
    • Make sure you're bidding on head terms that have access to the most impressions.
    • Ensure the bids are competitive in their vertical (average in content starts at $1.00 CPCs)

    Also, re: bidding on certain content partners, we do not currently offer site-exclusion support for network distribution. We have plans to offer this kind of functionality when we expand distribution to a broad set of partner websites though.


    I hope this helps.




    Thursday, January 17, 2008 12:40 AM