Teens targeted with cellphone marketing RRS feed

  • General discussion

  • Eager to connect with teen and twentysomething shoppers, retailers are focusing on the mobile devices that are never far from their hands - or ears. "They are the early adopters and the influencers," Roman Tsunder says of teens targeted by cellphone marketing campaigns from his company, Access 360 Media. "The youth markets will show adults how it's done."

    Tuesday, March 20, 2007 1:39 PM