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    It's been a while since I've had to optimise a website to improve search rankings, and I have the feeling that the ground rules have really changed.

    I was hoping someone could help out with some advice on what does and does not work these days.

    Do metatags still matter?  It seems that most search engines now largely ignore Keywords and Description, but do these still have there place?  Is there any harm in having them?

    If you want to look at the site I am working on at present, to give more specific feedback that'd be great.

    The site is...
    http://www.digex.com.au

    And the main page I would want to improve traffic to is...
    http://www.digex.com.au/oam.php

    The site's main purpose is to promote the Online Appointment Manager product.  This is a web-based appointment book/diary with text reminders, etc.  The current target audience is Australia only.

    Any words of advice would be appreciated.

    Thanks

    Jon
    Wednesday, January 28, 2009 1:45 PM

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    Hi Jon,

     

    As a personal reference, I like seomoz.org. They have a free seo quiz that can help answer a lot of these questions. As far as the keyword meta tag, you are correct. They really don't use it anymore. Description they do use along with on-page (readable) elements.

     

    Brett 

     

    Thursday, January 29, 2009 7:36 PM