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    Hello Everyone,

    I want to know how much difference would it be make if I use Dynamics NAV for customer relationship management instead of Dynamics CRM.

    Can somebody please tell me the difference between the CRM and Navision ? 


    Thanks, Ashwani

    Monday, August 13, 2012 11:30 AM

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    There is a huge difference.

    The approach to the systems is hard to compare.

    1. User interface IS alot different
    2. The idea of working with leads, accounts, contacts is a bit different in Nav than it is in CRM. If you look at plain NAV CRM, the only way to differentiate between accounts and contacts is by a value on the record.
    3. Marketing is non-existent in Navision. The approach to marketing in Navision is compared to Microsoft CRM 2011 extremely simple and f.ex. dynamic marketing lists is not possible to do in Nav.
    4. Service module from CRM 2011 you need to buy as a third party add-on.
    5. While it is possible to track emails into your Navision.. the integration between Nav and Outlook is not even close to what you get in CRM 2011.

    The upsides are:

    1. No need for integration between ERP and CRM

    Rune Daub Senior Consultant - Dynateam CRM http://www.xrmmanagement.com

    • Proposed as answer by RuneDaub Monday, August 13, 2012 12:23 PM
    • Marked as answer by Ashwani_Ashwin Thursday, August 30, 2012 12:27 PM
    Monday, August 13, 2012 12:23 PM

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  • Question
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    There is a huge difference.

    The approach to the systems is hard to compare.

    1. User interface IS alot different
    2. The idea of working with leads, accounts, contacts is a bit different in Nav than it is in CRM. If you look at plain NAV CRM, the only way to differentiate between accounts and contacts is by a value on the record.
    3. Marketing is non-existent in Navision. The approach to marketing in Navision is compared to Microsoft CRM 2011 extremely simple and f.ex. dynamic marketing lists is not possible to do in Nav.
    4. Service module from CRM 2011 you need to buy as a third party add-on.
    5. While it is possible to track emails into your Navision.. the integration between Nav and Outlook is not even close to what you get in CRM 2011.

    The upsides are:

    1. No need for integration between ERP and CRM

    Rune Daub Senior Consultant - Dynateam CRM http://www.xrmmanagement.com

    • Proposed as answer by RuneDaub Monday, August 13, 2012 12:23 PM
    • Marked as answer by Ashwani_Ashwin Thursday, August 30, 2012 12:27 PM
    Monday, August 13, 2012 12:23 PM
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    Thanks a lot for the quick reply RuneDaub. 

    I am sorry but didn't get the 4th point clearly, can you please explain it a bit. I suppose we do have the Service Module in Nav.

    And do we have any more upsides for NAV-CRM ?

    Thanks, Ashwani

    Monday, August 13, 2012 1:13 PM