Ideas for using the adCenter Add-in for Excell data RRS feed

  • Question

  • It has been exciting to see the usage of the add-in grow rapidly since the launch.  As more and more people use the tool we thought it would be a good idea to ask how you are using the data.  I have a long list of ways to use the data and thought I could start off this thread with my favorite way to use it:


    I like to compare the monthly traffic data by keyword (from the add-in) to performance data by keyword provided (from a web analytics tool) to see if my traffic is trending to market, or if there are indications that it is above or below market.  This can help me determine if it is necessary to increase budget in paid search, or where I should focus on natural search optimization efforts with an eye on the competitive landscape. 


    What is your favorite way to use the data? 


    Looking forward to hearing from all of you!



    Tuesday, January 29, 2008 10:43 PM