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Ad Rotation RRS feed

  • Question

  • I have just created a new adcenter ad. I created two different ads within one adgroup. With our Google ad we have a choice to rotate those two ads so we can decide which one gives us a better CTR. I do not see that option with adcenter. Is that an option? How does adcenter handle different ads within an adgroup?

    Thanks

    Wednesday, June 13, 2007 1:34 AM

Answers

  • Hi VegasLuvr,

    In adCenter, the different ads in one ad group will rotate, and eventually performance (higher CTR) will determine which one shows more often.

     

    If you'd like to test the ad copy separately, you could put one ad in an ad group and compare the results that way.

     

    Hope this helps.

    Thanks!

    Carolyn

    Friday, June 15, 2007 6:12 PM