Yes. You need to specify a few additional attributes in the ARM template when deploying the DSVM.
We have a few sample templates on our Github: https://github.com/Azure/DataScienceVM/tree/master/Scripts/CreateDSVM
Here you can see the plan related attributes viz publisher, offer and sku that needs to be passed.
Publisher: microsoft-ads
Offer: windows-data-science-vm (for Windows 2016 DSVM), linux-data-science-vm-ubuntu
(for Ubuntu DSVM)
SKU:
windows2016, linuxdsvmubuntu
Please take a look at the Github link above for the full ARM template and how to use Azure CLI to create DSVM.