Search Engine Optimization (SEO) is a basically a tool to improve your website's rankings on Google. It is an activity which done to optimize your website or blog to rank higher in google so that you could grab in more organic traffic from Google's search
box.
There are basically two types of SEO
-ON page SEO
-OFF page SEO
ON page SEO is all have to do with elements of your own website. On-page factors include technical set up, the quality of your code, textual and visual content and user-friendliness of
your site.
OFF page SEO links from other websites, social media attention and other marketing activities outside your own website. If you focus on off-page SEO you mostly aim to get more links to your site. The more relevant links you get, the higher your ranking in
Google will be.
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