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Commercial Online Intent on www.kfc.com RRS feed

  • Question

  • the search result returned
    Probabilities for Each OCI Type:
    NonCommercial                    Prob.: 0.66346
    Commercial-Informational    Prob.: 0.32376
    Commercial-Transactional    Prob.: 1.2782e-002

    we all know that the site of KFC's intent is to promote its stores, how come the NonCommercial probability is greater than 0.5?
    Saturday, October 13, 2007 2:34 AM