Demographic Targeting Report RRS feed

  • Question




    I have set up demographic targeting on MSN Ad center. I would like some help deciphering the Age and Gender Targeting Report - under the report category - targeting.


    Basically I am trying to see the impact the targeting has had on my campaigns. But I don't understand the report. What is Estimated Imp %, Estimated Click % and Estimated CTR%?


    Could some one please throw some light on this?


    Thanks in Advance


    Tuesday, April 1, 2008 5:04 PM