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Demographic Targeting Report RRS feed

  • Question

  •  

    Hi,

     

    I have set up demographic targeting on MSN Ad center. I would like some help deciphering the Age and Gender Targeting Report - under the report category - targeting.

     

    Basically I am trying to see the impact the targeting has had on my campaigns. But I don't understand the report. What is Estimated Imp %, Estimated Click % and Estimated CTR%?

     

    Could some one please throw some light on this?

     

    Thanks in Advance

    Anupama

    Tuesday, April 1, 2008 5:04 PM