My Ad Links are not working properly! Help! RRS feed

  • Question

  • I am new to adCenter and I seem to be having a problem and can't seem to find the answer under the microsoft adCenter help topic, so I am hoping someone on here can help me!


    I signed up last week and started 2 campaigns.  I entered functional Destination URL's but when I go to www.msn.com and search my keywords, and click on our sponsored link (the one i created/posted) the link is not functional and sends me to an internet explorer error page.


    What am I doing wrong?  I just changed them to {Param1} keywords hoping it would help but I don't know how to format my Destination URL using the parameter option.


    Do I type my destination URL like this; {param1}www.starstruck.com

    or like this; www.starstruck.com{param1} ?



    I need to get my Destination URLs working so I hope one of you can help! 


    Also, I am seeing close-to-no Impressions, which has to be incorrect because the Keywords I use are very popular search terms.  Anyone know any possible reasons for only TWO impressions, in over a week, when all ad text ads are approved, as are keywords?


    Please write back if you can help me, and also, if you have aim you can message me to help me, at the screen name: starstruckmktng


    Thank you in advance.

    Wednesday, August 15, 2007 4:45 PM

All replies


    One more question..


    I know that with Google AdWords you need to enter your unique source code to track conversions.. I have a Google Source code I enter at the end of all AdWords Destination URLs and it allows me to track everything I need AND print out just the Google Transactions, on our company software, instead of printing all sales for the whole company.


    I know there is the Conversion Tracking Tag code that I need to insert into our Website code on the thank you page, but do I need to add something to the Destination URL so I can track this information? If so, where do I get a source code for Microsoft?


    Sorry if I made no sense, I didn't know how to word my question.

    Wednesday, August 15, 2007 4:53 PM
  • By using {param1}, you are using dynamic text. It means that the destination URL will specific for one Keyword.


    I would advise you to select when you create one ad 'Keyword destination URL' (in the field destination URL) and then to write as destination URL {param1}


    Then by clicking on the tabs 'Keyword performance' and 'Edit Keyword', you have to write in the field {param1} and for each Keyword the right destination URL


    I hope this help



    Wednesday, August 15, 2007 5:00 PM
  • I will use the conversion tracking of adCenter. You have to click on the tabs 'Ad group settings' and then on 'advanced option'.


    Activate the tracking and Copy the code on your website. It works good


    Wednesday, August 15, 2007 5:04 PM
  • thank you very much for the help.  I think I may have gotten them listed correctly, but only time will tell I guess Smile


    I'm still waiting on our Webmaster to add code, don't know when it will be done though..


    Tuesday, August 21, 2007 6:11 PM