keyword data not making sense

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  I've noticed a couple things using the Ad Intelligence Tool that don't seem to make sense:
  
  1. Ad Intelligence is reporting that way too many keywords have a query volume of 0. This data does not seem to match up with data reported by word tracker, google, keyword density, etc
  
  2. The Ad Intelligence data I am getting is not matching what I get when I log in to MSN AdCenter.
  
  Can someone explain to me why there are so many keywords with query volumes of 0, and why Ad Intelligence data doesn't match Ad Center data
  

  Friday, April 11, 2008 3:33 PM