price of ads
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Hello markcoruk,
It's a bid system. Each keyword has a value based on the demand for that keyword. The more demand, the higher you have to outbid someon else for it. The keyword tool inside AdCenter gives you some options for looking at how much it will cost if yuo want to be in position 1, verses butting in an amount you are willing to spend and the placement you will get for that cost.
dave.
