Sign in
Microsoft.com
 
Microsoft
 
 
 

locked
whick version does AC Analytics currently is RRS feed

 > 

  • Question

  • Question
    Sign in to vote
    0
    Sign in to vote

    I know the bate2 has launched, but the current ACA did not like bate2 version.

     

    another quetion is how to set the cost of email campaign. I noticed in the Help that the report of email campaign should show the total cost per campaign group or campaigns , where we should set this cost?

     

    thanks.

    Tuesday, March 11, 2008 5:53 AM

All replies

  • Question
    Sign in to vote
    0
    Sign in to vote

    Hi Lidong,

     

    Did some research into Email Campaigns for you.  Looking through the help files and running some tests, you can’t actually put a value directly into the email campaign.  It is assumed that the Email campaign generally doesn’t cost enough per mailing to warrant a cost per view.  To offset this, you can set up a Goal that represents the conversions of that email campaign.  You would set the page of the Goal as being the same as the Email landing page.  You would then set the number of hits or the dollar value you expect to hit for that page.

     

    This will give you your ROI for the Email.

     

    Brian

     

    Tuesday, March 11, 2008 9:06 PM