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New MSN Messenger Connect Service Empowers Business Communication Between Enterprise and Consumer Worlds RRS feed

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  • Bridging its expertise in consumer and enterprise software, Microsoft Corp. today announced plans for the availability of its new MSN® Messenger Connect for Enterprises service. MSN Messenger Connect offers an enterprise a manageable way of doing business with its expanding external customer base utilizing instant messaging by logging and auditing conversations to a Microsoft® SQL Server (TM) 2000 database and providing administrative control of instant messaging namespaces for contact names within their organizations. The service represents a milestone in Microsoft's enterprise messaging strategy, currently code-named "Greenwich," as corporations invest in more-effective ways to directly communicate and perform transactions with their customers.

    MSN Messenger Connect empowers businesses to communicate instantly with the more than 75 million unique end users of MSN Messenger, enabling, for example, brokers to share time-sensitive information with customers and clients to make purchases in real time. The new service delivers critical functionality to businesses such as logging and will utilize Microsoft's integration of a comprehensive enterprise platform for real-time communications and collaboration into the Windows Server product family, code-named "Greenwich." MSN Messenger Connect will offer businesses an initial view of the type of real-time communications experience that will become available with "Greenwich."

    "Microsoft's experience in providing software and services for both enterprises and consumers makes us uniquely qualified to bring managed instant messaging to the workplace," said Yusuf Mehdi, vice president of MSN. "MSN Messenger Connect delivers features that our enterprise customers have told us they require, such as logging and namespace management, to effectively communicate and conduct transactions with their customers using the MSN Messenger Service."

    Leading Customers Deploy, Help Design New Offering

    Although MSN Messenger Connect will be delivered as a broad corporate offering, the finance community expressed an immediate need for this kind of solution to assist in deepening its digital customer relationships while complying with federal regulations. Several major financial institutions are working with Microsoft on the initial design of the service through their participation in the MSN Messenger Connect for Enterprises Joint Development Program.

    The MSN Messenger Connect service utilizes logging and auditing capabilities, provided by ISV partners FaceTime Communications Inc. and IMlogic Inc., to help financial institutions comply with Securities and Exchange Commission mandates for customer transactions while utilizing instant messaging as a communication vehicle. The service will enable corporations to manage the use of identities created for their employees within the ISV partner applications. For example, Microsoft can determine which employees receive "@microsoft.com" messenger handles. Its IT professionals will easily add, remove and support accounts as employees join and leave organizations.

    Wednesday, February 14, 2007 7:31 AM

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