Campaigns, AdGroups & Keywords Limit RRS feed

  • Question

  • Hello,
    Can anyone tell me the limit of

    1. Maximum number of Campaigns in one Account?
    2. Maximum number of AdGroups for one Campaign?
    3. Maxumum number of Keyowrds [including all match types] in AdGroup & in one Account?

    Also how many AdCenter account do we need for over 500,000 keywords campaign?

    Friday, November 30, 2007 4:57 AM

All replies

  • The standard limits are:

    • 10,000 keywords per ad group
    • 100,000 keywords per account
    • 20 ads per ad group
    • 10,000 ad groups per campaign
    • 10,000 campaigns per account
    • 3 accounts per credit card


    The difference match types for a keyword (exact, phrase, broad, and content) aren't counted as a separate keywords. In other words, one keyword with multiple match types counts as a single keyword against your account limits.


    As for the number of accounts necessary to accomodate 500,000 keywords, 500,000/100,000=5. There are options, however. If you're fielding that many keywords, you may qualify to extend your account limits. Contact support for more information.


    Hope this helps.


    Micro Marketing

    Sunday, December 2, 2007 8:01 PM

    Thanks Charles for a detailed reply. I had contacted the support and I am happy to know that I can have upto 6 accounts on one invoice, which is pretty good for the type of horizontal portal I am working for. I will create other accounts soon and start a thread if there is anything to talk about. Till then enjoy the chill



    Monday, December 3, 2007 3:23 AM